TikTok is introducing a fresh option that enables them to lessen the volume of AI-created media appearing in their timelines. This move comes as the platform announced that it now features over 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a widespread release. This shift coincides with a surge in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing video streams on another major platform exclusively feature content made by AI. A large amount of this content is deemed “AI slop”, a phrase for poor-quality, factory-style content that is often illogical or bizarre.
Based on user feedback that a lot of users enjoy content created using AI tools, from digital art to educational videos, and we aim to give people the option to increase or decrease of that, according to their own likes,” said a spokesperson.
Scale of AI Content
TikTok shared that there are currently 1.3bn videos on its app labeled as artificially created. Overall, over 100 million videos are submitted to the app every day, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Viewers will be capable of reduce or increase the level of AI-generated videos they view by using the content preference option in the app and selecting AI-made media. Further subjects that are already be modified under the filter cover news, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige users to identify lifelike artificially created content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any believable AI video that is unmarked can be deleted under its terms of service.
Furthermore, the app will now attach an artificially created label to content produced via its proprietary AI systems, or detected by an cross-platform project for recognizing artificial media. This measure is intended to stop users from trying to evade the tagging system.
Responsible AI Funding
The platform is additionally launching a $2m educational fund for professionals and organizations to develop educational content about using AI responsibly. This initiative will benefit charitable organizations focused on training computer science.
Platform Protection
The platform has defended its moderation strategy, following debate over intentions to make redundant numerous review team members in the UK. TikTok is planning to eliminate 439 jobs in its content moderation department in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most harmful content ahead of it has to be seen by people. TikTok stated a significant reduction in explicit and harmful content seen by safety staff over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is proving valuable operate efficiently.”
